FlexSteel Named AMA Houston’s 2012 Marketer of the Year Best of Category Winner
HOUSTON, TX, April 3, 2013 - Marketing Association (AMA) Houston Chapter 2012 Marketer of the Year Award in the Energy: Oil and Gas Products and Services category. The Best of Category Winners were selected from over 130 nominated companies, organizations and institutions. These 33 category winners were honored at the March 18 awards ceremony at the Alley Theatre.
“A large focus and objective of 2012 was to better understand the FlexSteel market through segmentation while building brand awareness in targeted segments through the implementation of an integrated marketing program, concentrating on communications and promotions through print, digital, online and social media channels as well as enhancing the customer database for sales operations and lead nurturing.” said Brian Anderson, Vice President of Strategy & Marketing. “It was an important and challenging year and being recognized for these efforts by receiving the AMA Marketer of the Year in the Energy sector (Oil and Gas Products and Services) is a tremendous honor and achievement” added Anderson.
Recognizing the importance of marketing in driving the economy, the Marketer of the Year Award is AMA’s annual program that honors exceptional marketing efforts by Houston-area companies, organizations and institutions. Marking the seventh year for this awards event, the category winners are determined by a vote of chapter members combined with scoring by a panel of local marketing experts.
For more information on the Marketer of the Year Award and other AMA Houston events, visit amahouston.org.
AMA Houston is the area’s premier professional marketing organization and the nation’s second largest chapter. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year six times in the last eight years by AMA’s international headquarters, AMA Houston serves more than 1,100 members with diverse marketing expertise from a variety of industries.
About FlexSteel Pipeline Technologies, Inc.
FlexSteel is a revolutionary spooled pipe solution that couples the durability of steel with the installation, performance and cost benefits of spoolable pipe products. The highly corrosion-resistant technology was developed from more than 30 years of experience in demanding offshore environments. With unmatched structural integrity, FlexSteel continues to perform to original design specifications and does not need to be de-rated over time. Durable by design, it is the only flexible pipe that can be laid directly in rough terrain without the need for specialty bedding materials, and without affecting reliability. It will not weaken in the presence of water and stands up to cyclic loading environments. For more information, please visit www.flexsteelpipe.com.