News Article

FlexSteel Wins Best Advertising Campaign Award at the 27th Annual AMA Houston Crystal Awards Gala

HOUSTON, TX, May 23, 2013 – The Houston Chapter of the American Marketing Association (AMA) selected FlexSteel for its Best Advertising Campaign Award at the 27th Annual Crystal Awards Gala, held at the Hyatt Regency in downtown Houston.  The event pays tribute to the vision and strategic direction of the city’s best marketing work.  Primarily focused on campaign results, AMA requires Crystal Award recipients to demonstrate the tangible results of their work. This year, AMA judges evaluated hundreds of entries in 63 categories, and a record of 113 organizations were represented among the finalists. 

FlexSteel received the award for its Next Generation Pipeline campaign, which initially launched in March 2012. Combining elements of print and digital advertising, every component of the campaign was strategically designed to build brand awareness of FlexSteel’s unique product benefits, while reinforcing prior rebranding efforts.  Each advertisement featured fresh and bold imagery with compelling copy that echoed the strength, value and ingenuity of FlexSteel’s pipeline solutions.

“As a team, we are very proud of the positive results produced as a direct result of the Next Generation Pipeline campaign,” said Brian Anderson, Vice President of Strategy & Marketing. “It’s both rewarding and motivating to witness the impact that it’s having on FlexSteel’s brand throughout the oil and gas industry.”

The Next Generation Pipeline campaign and FlexSteel rebrand has also generated a great deal of attention from the marketing community. In addition to this award, the company has received the 2012 AMA Houston Marketer of the Year Award (Energy: Oil and Gas Products and Services), AAF Houston 2012 Addy Award (B2B Consumer Trade Publication), AAF Houston 2012 Best of Show Print Trophy, the 2012 Bronze Quill Award (Division III/Other Graphic Design Category), and the 2011 Business Marketing Association Lantern Award (Corporate and Product Identity Category).

For more information about the 2013 AMA Crystal Awards, including a list of award recipients, please click here

About FlexSteel Pipeline Technologies, Inc.
Houston-based FlexSteel is the pipeline solution primarily used in the oil and gas industry that couples the durability of steel with the installation, performance and cost benefits of spoolable pipe products. Highly corrosion resistant and more durable than other flexible pipe, FlexSteel combines the best features of all currently available pipe options to deliver superior life-cycle performance and value. It is the Next Generation of Line Pipe. For more information about FlexSteel, please visit