News Article

FlexSteel wins Gold Addy and Best in Show at the 2013 Houston Advertising Federation Addy Awards Ceremony

HOUSTON, TX, February, 2013 - FlexSteel’s Next Generation of Line Pipe campaign proves to be award winning since its initial debut in March of 2012. The campaign averaged 5-10 full-page ads monthly, and spanned a multitude of large name oil and gas trade publications and magazines. FlexSteel supplemented their print media campaign with a series of online banner ads which brought to life animated versions of the print ad designs. The Next Generation Line Pipe campaign primarily focused on generating awareness of FlexSteel’s pipeline solutions which couples the durability of steel with the installation, performance and cost benefits of spoolable pipe products. Since FlexSteel’s product offers quick & easy installation, corrosion resistance, failure-free performance and therefore the lowest total cost of ownership to its end-users, the campaign was developed to communicate the FlexSteel value proposition to the masses in a fresh, creative and uniquely different way.

The campaign garnered immediate attention both internally and externally.  Most notably, winning the 2012 Addy Award for B-2-B Consumer Trade Publication. In addition, FlexSteel was awarded top honors with the Best of Show Print trophy. This accolade recognized FlexSteel’s print advertising as being the best campaign overall, beating out all other entries. Overall, the AFA Addy and Best in Show awards are a huge honor and achievement for FlexSteel and a great start to 2013!

About The American Advertising Federation-Houston
The mission of The American Advertising Federation-Houston is to advance the advertising profession in the greater Houston area by supporting industry recruitment and education; by communicating to the regional business and professional communities, as well as to governmental organizations, the economic and social value of advertising; by fostering improvement of its effectiveness; and by promoting ethical self-regulation. For more information on the Houston AFA, please visit: http://www.aaf-houston.org.

About FlexSteel Pipeline Technologies, Inc.
FlexSteel is a revolutionary spooled pipe solution that couples the durability of steel with the installation, performance and cost benefits of spoolable pipe products. The highly corrosion-resistant technology was developed from more than 30 years of experience in demanding offshore environments. With unmatched structural integrity, FlexSteel continues to perform to original design specifications and does not need to be de-rated over time. Durable by design, it is the only flexible pipe that can be laid directly in rough terrain without the need for specialty bedding materials, and without affecting reliability. It will not weaken in the presence of water and stands up to cyclic loading environments. For more information, please visit www.flexsteelpipe.com.